Arthur Khoyetsyan
Growth Marketing & Systems Operator
I design and document how modern businesses replace chaos with structure — using clear thinking, AI-enabled automation, and disciplined execution.
Work
I work at the intersection of growth marketing, systems design, and AI-enabled execution.Publicly, I share practical thinking on how businesses improve leverage, consistency, and decision-making through systems rather than hustle. I write regularly on LinkedIn and Substack, where I break down real-world problems around lead handling, follow-up discipline, and operational structure — without hype or shortcuts.Behind the scenes, I contribute to Gravity Funnels, a boutique automation lab where ideas are tested in practice. This includes designing workflows, experimenting with AI-assisted communication systems, and building repeatable processes that help service-based businesses handle inbound demand more reliably.My work is intentionally split between thinking, writing, and execution — so concepts are grounded in reality, and systems are built with clarity rather than complexity.
About
I’m a growth marketing professional with a background spanning performance marketing, demand generation, email systems, and automation. Over time, my focus has shifted from tactics to structure — understanding why certain systems compound results while others quietly fail.I’m particularly interested in how AI can be used as leverage rather than noise: reducing human inconsistency, improving responsiveness, and enforcing discipline inside everyday workflows. My approach prioritizes simplicity, repeatability, and long-term reliability over trends or tools.I value clear thinking, practical execution, and building systems that work even when motivation runs out. Everything I share or build is shaped by those principles.My go-to quote, “Man cannot discover new oceans unless he has the courage to lose sight of the shore" - André Gide.
Contact
If you’re interested in discussing systems, automation, or operational challenges — or exploring potential collaboration — feel free to get in touch.
Thank you
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